- Revenue uplift: TheSyndication team and Ad sales team would benefit from the new Integrated platform
- Better Governance: Increased TAT Via automated workflows and better process management
- Improved marketing effectiveness–With single customer view, the client will improved the campaign effectiveness and response rate
About the client: One of the largest Entertainment company in India with over 10 Satellite TV channels in multiple languages.
Business Challenges: The company has multiple media specific applications to manage the Customers, Titles, Episodes, Rights management and Broadcasting/Scheduling including SAP for Financial management. As a result master data is created and duplicated in multiple systems.
This lead to Process issues, data, integration and reporting issues. Sony is also growing by acquisitions which further added to their data management challenges.
Solution: The solution involves creating a Platform that would deliver a Scalable and Distributable Integration Platform using Service Oriented Architecture whereby all applications can seamlessly exchange data/ information using homogeneous master data elements and reusable API’s. Within MDM, multiple master data domains such as Customer, Title, Episodes, Deals, General Ledger etc will be mastered.
Technology: MDM CE (Collaborative Edition) onprem, Information Server, BPM and Integration Bus