Dynamics 365 for Marketing

Dynamics 365 for Marketing aims to give companies the tools they need to generate and foster more leads, by aligning their sales and marketing strategies, and automating many of their fundamental marketing processes.

The app equips businesses with the ability to create, run, and manage multi-channel campaigns and events, as well as scrutinize the effectiveness of their efforts with in-depth marketing analytics.

No matter what channels businesses are utilizing to deliver their messaging, the app supports communications across platforms such as email, web landing pages, webinars, calls, in-person events, and social media.

One of the Marketing’s core functions is the creation of personalized, targeted email campaigns, based on customers’ previous contact and activities, through its dedicated email marketing service. Customizable, easy-to-use templates are also available to help businesses get started.

The app’s native intelligence allows a business to effectively target the right customers for their communications with dynamic list segmentation, lead scoring models, and automated insights for tracking lead engagement.

Event management capabilities are also included, so businesses can deliver self-service portals for conferences in events, and manage and deliver webinars.

Though Dynamics 365 for Marketing contains more than ample features for small-to-midsize organizations, enterprises with more extensive marketing needs may find the Azure-hosted Adobe Marketing Cloud more suited to their requirements.