About the client: DHFL is the 3rd largest Mortgage lender in India.
Business Challenges: The client had embarked on a Data Migration journey moving from old Legacy systems to modern applications such as ERP and CRM for their Lending and Deposits business. The master and reference data is of very poor data quality. Migration of the data as is into the new applications would result in majority of the records being rejected. A pre-requisite to this migration is cleansing the master data and creating a single view of customer across the enterprise.

Solution: Data from on-prem was migrated to the MDM Cloud on SoftLayer environment, standardized, cleansed and loaded into the MDM hub. Dudupe matching algorithms were written to identify unique, duplicate and suspect records. Finally Unique Enterprise IDs were created for customers and then mapped to the transaction data based on which the data migration to ERP and CRM was completed.

  1. Faster time to value: The proposed solution on cloud enabled them to create single view of customer within 2 months.
  2. Reduced overall cost: Reduced Upfront payment as they could buy initially for 6 months and then extend on a monthly basis as per the project demand
  3. Improved marketing effectiveness: With single customer view, the client will improved the campaign effectiveness and response rate
  4. Increased up-sell/cross-sell opportunities: With single view across Loans and Deposits, the client could target specific, personalized products to existing customer base
Technology: MDM AE (Advanced Edition) on IBM SoftLayer Cloud